This study confirms the financial declarations of Alibaba Group Holding Ltd (BABA), a company in the field of online trading, which income from year to year only grows. But now the buyer has to the seller an increased requirements. Before buying a product the buyer wants to see it in reality, to clarify its size, measure it. Also, buyers want the product to be specially made for their size. We need an individual approach to each person. The delivery of goods is also important. The buyer wants to track every delivery point. Web Token Profit has carefully studied all the existing technologies in the world and its experts have come to the conclusion that the blockchain technology satisfies the conditions of the current time most of all. Thanks to smart contracts it became possible to control all stages of production, sale and delivery of goods. With the escrow mechanism specified in smart contracts on the blockchain, you can protect the rights of all participants of transaction. Due to the conditions prescribed in the smart contract, the money is frozen until each party fulfills its obligations, and the other party confirms their fulfillment. At the same time, thanks to the blockchain system, it is possible to track the actions of each party and monitor all stages of the transaction.